SINGAPORE, 26 September 2019 – Breast cancer affects us all. Mothers and grandmothers. Daughters and sons. Sisters, brothers, fathers, friends and families. With breast cancer, every second counts. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Almost everyone knows at least one person who has been impacted by breast cancer – or has heard those words themselves. Breast cancer is the most common cancer in women worldwide and is increasing, particularly in developing countries where the majority of cases are diagnosed in late stages. It is the second most common cancer overall and impacts a wide range of people regardless of their age, gender, race, ethnicity, socio-economic status or lifestyle. Men are also touched by the disease. In fact, their lifetime risk of getting breast cancer is about 1 in 833. The numbers may tell one story, but people tell another, and around the world unite in hope with the common goal to end this disease. #TimeToEndBreastCancer
In its 27th year, The Estée Lauder Companies’ Breast Cancer Campaign has continually been bringing attention to the fight against breast cancer since 1992. With this dedicated mission that the #TimeToEndBreastCancer is now, the hope for a cure unites us all by raising funds and taking action. Be united in hope with The Estée Lauder Companies by supporting its mission to create a breast cancerfree world and raise funds for two appointed beneficiaries this year. ‘The Estee Lauder Companies Breast Cancer Campaign unites and inspires people globally in the Campaigns’ mission to create a breast cancer-free world. This year, we are pleased to announce our long term partnership to support The Singapore General Hospital and The Breast Cancer Research Foundation. Our goal is to raise S$20,000, double the amount raised last year, through social and internal fund raising activations to support breast disease research at the Singapore General Hospital. In addition, our efforts will be amplified by the government’s dollar for dollar match to support. Proceeds from our participating brands’ annual pink ribbon product sales will go to The Breast Cancer Research Foundation.’ – Lisa Chow, Managing Director, Estée Lauder Cosmetics Pte Ltd.
Partnership with the Prive Group To mark the start of Breast Cancer Awareness Month this October, The Estée Lauder Companies collaborates with The Privé Group for a 15-day Pink Menu. From 1 to 15 October 2019, Privé Wheelock will be dressed up in pink with a healthy customized menu that includes Beetroot Soy Latte, Pink Persuasion Salad and Pink Power Zoodles, created specially to promote cancer fighting food, where consumers are aware that cancer prevention is equally important as cure. “The Privé Group wishes to spread the message that many chronic illnesses, including breast cancer, can be prevented with a healthy diet – one that involves mostly vegetables and fruits, mostly involving whole foods while keeping meat, seafood, dairy and processed foods to the minimum. The science is there to show this and we just have to open up our eyes. We are therefore excited to collaborate with The Estée Lauder Companies to have a unified platform to get this very important message across. Too often genetic factors have been blamed. Too much emphasis is being placed on early detection or invasive medical treatments. Nutrition and lifestyle are often overlooked. We wish to empower women and make them realise they can take control of their health by knowing that if they eat well and take care of themselves, they will not only be able to prevent cancer, but be able to live vibrantly and to truly glow. Whilst this campaign is focused on women and breast cancer, this applies to every single human being.” – Yuan Oeij, Chairman of The Privé Group. A Pink Ribbon installation will also be displayed beside Privé Wheelock to drive social fundraising. You can show your support by uploading a photo on Instagram with your pink ribbon, together with the hashtags #TimeToEndBreastCancer #UnitedinHopeSG. The Estée Lauder Companies will donate S$5 per post, up to S$10,000 to support breast disease research at Singapore General Hospital from 1 – 31 October 2019. “Effective treatment for breast diseases begins with the right diagnosis. This is why we are relentless in our pursuit to provide an accurate, specific, and comprehensive diagnosis for our patients. By bridging science with clinical medicine through research, we can then explore new ways to improve care and outcomes for patients. Hopefully, we will, one day, be able to find a cure for breast cancer.” – Professor Tan Puay Hoon, Academic Chair, Pathology ACP and Chairman & Senior Consultant for the Division of Pathology, Singapore General Hospital. The Estee Lauder Companies continues its annual support for the Breast Cancer Research Foundation (BCRF). Part of the sales proceeds of the limited edition pink-ribbon products from Bobbi Brown, Clinique, Estee Lauder, La Mer and Origins, will go to the Breast Cancer Research Foundation (BCRF). Donations can also be made to the BCRF through the donation boxes placed at all counters at Bobbi Brown, Clinique, Estee Lauder, La Mer and Origins. “Quoting the late Evelyn Lauder who said, “the breast cancer awareness cause really is something that can never be done by any one person. It has to be done by a group.” BCRF is therefore very appreciative of The Estée Lauder Companies’ continued support for BCRF and its cause. Women must empower themselves to take charge of their health and to be screened regularly. We look forward to this year’s exciting event line-up during Breast Cancer Awareness month. We are optimistic that among others, the collaborative efforts of The Estée Lauder Companies and BCRF will result in greater outreach and positive action. Early detection saves lives and breasts.” – Mrs Noor Quek, President of Breast Cancer Foundation. For more information, you may visit and follow on social media @esteelaudercompanies and #TimeToEndBreastCancer #UnitedinHopeSG