October 6, 2019, Singapore – Spoonful Meals, now the largest cloud kitchen operator and delivery-only brand creator in Hong Kong, has launched in Singapore. With over 1,000,000 meals delivered to date, Spoonful meals aims to provide consumers in Singapore with more choice, more convenience and more delicious food in the thriving delivery market.
“The success of the delivery model in Singapore suggests that the market is ready to withstand delivery-only brands,” said Rishi Arora, General Manager of Spoonful meals Singapore. “The whole food and dining culture is changing rapidly as consumers tastes get more sophisticated, yet they prioritise convenience. We are here to fulfil those needs by providing a large variety of delivery-only food brands which give top quality, genuinely tasty food delivered within 20 minutes, using our delivery partner Foodpanda’s extensive network.”
Spoonful Meals currently features two brands NOSH and GA, 2 more brands, Sesami and JOMO, will be launched in November. Sesami will serve Japanese bento boxes while JOMO has a vegan fast food (think burgers and fries!) concept. With each brand offering a different type of cuisine, consumers are treated to a variety of food options to satisfy their immediate cravings. All meals are prepared and cooked in a cloud kitchen centralised to the delivery area, ensuring that food delivered is always fresh and timely.
NOSH offers healthy California cuisine with its selection of burrito bowls, salads, crudites and vegetarian options. Lean meats, fresh vegetables and foods low in saturated fats are the order of the day, perfect for a light lunch or an afternoon snack. Some of the items on the menu include Grass-Fed Beef Burrito Bowl with Guacamole, Brown Rice and Coriander ($12.90), Miso Salmon Grain Bowl and Sugar Snap ($14.90) and Vegetarian Baba Ghannouj Quinoa Salad ($12.90). Each of these meals boasts a low calorie count of between 400 – 600 per serving and have been carefully curated with a high-protein with low-fat content; ideal for weight watchers and the health conscious.
GA (家常), roughly translated to ‘home-cooked’, offers a selection of heart-warming Chinese favourites, reminiscent of Cantonese style comfort food. Sichuan Minced Beef with Sautéed Eggplant & Rice ($11.90), Slow-cooked Chu Chow Beef Udon ($12.90) and Mongolian Cumin Pan-Fried Lamb with Baked Cauliflower and Rice ($8.90) are among the selection of perennial crowd favourites. GA will also launch the Impossible™ meat in some of its dishes, made from plants – as a healthier alternative. The Cantonese brand was designed by a team of Hong Kong based chefs with a focus on comfort food and affordability. Most dishes start at about $8.00 per meal.
Max von Poelnitz, Founder of NOSH and Spoonful said, “We could not be more excited to launch in Singapore and bring our concepts to consumers across a variety of markets. We’ll be launching our corporate APP by November and will continue to partner with Foodpanda locally for our direct to consumer business.”
Spoonful meals currently retails via the Foodpanda delivery platform. Corporate orders can be made via the Spoonful app, which will be officially launched in November.