Electronics (LG) is kicking off its seventh annual roadshow with a first-ever stop in Sydney, Australia from March 12 to 13. This year the company is introducing an entirely new format to showcase its visionary LG Home concept, increase visitor engagement, and enable its partners in the Asia-Pacific region to enjoy a more compelling experience.

 

Aligned with the growing call for living spaces that offer more convenience and technology integration, LG is redefining its consumer electronics products as a service that provides optimal solutions with real, tangible benefits for everyday life. LG’s flagship home appliance lineups – , LG SIGNATURE, and – are at the core of the exciting new LG Home concept. The appliances seamlessly join with mobile apps and the cloud to facilitate a more personalized user experience, one that constantly evolves through data analysis and interconnectivity to better meet the user’s needs.

Accordingly, InnoFest has a new look and format, comprising a more experience-driven program that highlights LG’s living space solutions and the transformative value they bring. Under the LG Home concept, a wide array of innovative products can be seen throughout a modern mansion located in Sydney’s suburbs.

 

Through usage demonstrations conducted in the real living place, including the kitchen, living room and garden, visitors can witness the company’s premium lifestyle service in action, where products connect and communicate to automate the home experience and take the pressure off pressed-for-time family members. Based on the three pillars of LG’s Open strategy – Evolve, Connect, and Open – LG ThinQ appliances present an individualized AI experience for users, offering greater convenience through proactive product management along with performance and services enhanced by contextual understanding.