SINGAPORE, 12 October, 2018— LG Electronics (LG), the world’s best-selling
OLED brand since 2013, continues to advance its position with the new LG B8S 4K
OLED TV. Made in Korea, the B8S adds to the 2018 line-up of 4K OLED TVs, and
packs powerful features of the OLED series such as α (Alpha) 7 processor, 4K Cinema
HDR, 4K High Frame Rate and LG’s ThinQ® Artificial Intelligence (AI), which processes
and responds to requests based on voice commands.
Excellent Picture Quality with Superior Performance
The LG B8S OLED TV is equipped with LG’s α (Alpha) 7 processor, which provides true-to-life
images filled with rich colors, sharpness and depth for more realism. Its precise dual-step noise
reduction process reduces grain and banding noise, improving clarity and smoothness of
pictures. The processor also augments color performance, thanks to the advanced mapping
capabilities that make colors look close to the original content.
4K Cinema HDR Experience Right in the Comfort of the Home
The LG B8S OLED TV will also feature 4K Cinema HDR, which brings a truly cinematic
experience to the home. The feature adds support for Advanced HDR by Technicolor, and
supports most major HDR formats, from processing HDR images dynamically frame by
frame through Dolby VisionTM to HDR10 Pro and HLG Pro (Hybrid Log-Gamma). The TV
builds on a legacy of LG’s proprietary algorithm, such as the Enhanced Dynamic Tone mapping
giving consumers a superior viewing experience. The cinematic experience is further enhanced
with the support of Dolby Atmos® that offers object-based surround sound for the best audio-visual
Shaping a New Entertainment Lifestyle through Intelligence
LG’s ThinQ® AI TV is powered by the fifth generation of webOS TV operating system platform.
It offers a launcher bar for easy access and switching between apps such as Netflix, YouTube,
Toggle, LG Gallery, or other commonly accessed functions like the web browser or TV scheduler.
The 2018 LG TVs also features the new ThinQ® AI that delivers intelligent voice-activated control.
Viewers can speak directly into the remote control to give voice commands and execute actions such
as setting the TV timer, changing the picture mode without manually navigating the interface, or
search for recommendations of movies available through the various content apps.
“The new LG B8S OLED TV is equipped with the same technologies that make its predecessors
so powerful,” said Hosik Kim, Product Director, LG Home Entertainment. “It is priced more
affordably without compromising on the superior offerings of the LG OLED, making its technology
more accessible than ever.”
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