INTERCONTINENTAL® HOTELS & RESORTS
BRINGS THE MILANESE COCKTAIL CULTURE
TO SOUTH EAST ASIA WITH CAMPARI
THE WORLD’S LARGEST LUXURY HOTEL BRAND LAUNCHES A SERIES OF POP UP
EXPERIENCES BY CAMPARI AND INTRODUCES A NEW INTERCONTINENTAL
View at InterContinental Danang Sun Peninsula
Singapore, 8 December 2020 – Leading luxury hotel brand InterContinental® Hotels & Resorts
collaborates with Campari to launch a series of Sala Spiritello pop up across South East Asia.
The partnership between the two luxury icons will also see the birth of a brand-new InterContinental
Negroni, created exclusively by Campari’s Regional Brand Ambassador for South East Asia,
With international travel on hold, InterContinental Hotels & Resorts aims to bring luxury travel
experiences to life at its hotels and resorts in South East Asia. Led by Campari’s regional brand
ambassadors, both local and hotel guests can immerse in the Milanese culture and rituals of aperitivo
and digestivo, through a series of masterclasses and suite experiences.
“Inspiration of the Camparino in Galleria with 105 years of history, is the symbol of the authentic
Milanese aperitivo. The most important intervention is The Sala Spiritello, hidden within Camparino,
where the art of mixology meets the aromas and flavour of the food mastery. We are delighted to partner
with InterContinental Hotels & Resorts bringing the rituals of aperitivo & digestivo experience to
South East Asia,” said Daniel Schwalb, Campari Managing Director – South East Asia and India.
Cocktails from Campari
The New InterContinental Negroni is exclusively available at participating hotels and resorts.
Created by Symphony Loo, Campari’s regional brand ambassador, the InterContinental Negroni
is an exclusive for InterContinental Hotels & Resorts. “My inspiration stems from the go-to gifts
such as locally-sourced coffee beans, tea and chocolate that we bring home to friends and families
when travelling within South East Asia. Taste profile of the drink includes floral notes, coffee, hint
of saltiness and citrus,” shared Symphony Loo.
Founded in 1946 by aviation pioneer, Juan Trippe, InterContinental Hotels & Resorts is today the
world’s largest luxury hotel brand. The brand has a history of pioneering luxury travel – by the end
of the 1960s, the brand had debuted in Europe and Asia, reaching almost all four corners of the globe.
From 1946 to 1970, Juan Trippe opened more than 60 hotels in 50 countries – at a time when the fastest
transcontinental communication device was the telephone and the telegram.
For more information on the promotions or to make a reservation, please visit the participating
Singapore – InterContinental Singapore
Indonesia – InterContinental Jakarta Pondok Indah
Thailand – InterContinental Hua Hin, InterContinental Phuket Resort,
InterContinental Koh Samui Vietnam – InterContinental Hanoi Landmark72,
InterContinental Saigon, InterContinental Danang Sun Peninsula