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INTERCONTINENTAL® HOTELS & RESORTS BRINGS THE MILANESE COCKTAIL CULTURE TO SOUTH EAST ASIA WITH CAMPARI

INTERCONTINENTAL® HOTELS & RESORTS

BRINGS THE MILANESE COCKTAIL CULTURE

TO SOUTH EAST ASIA WITH CAMPARI

 

THE WORLD’S LARGEST LUXURY HOTEL BRAND LAUNCHES A SERIES OF POP UP
EXPERIENCES BY CAMPARI AND INTRODUCES A NEW INTERCONTINENTAL
NEGRONI

 

View at InterContinental Danang Sun Peninsula

Singapore, 8 December 2020 – Leading luxury hotel brand InterContinental® Hotels & Resorts

collaborates with Campari to launch a series of Sala Spiritello pop up across South East Asia.

The partnership between the two luxury icons will also see the birth of a brand-new InterContinental

Negroni, created exclusively by Campari’s Regional Brand Ambassador for South East Asia,

Symphony Loo.

 

With international travel on hold, InterContinental Hotels & Resorts aims to bring luxury travel

experiences to life at its hotels and resorts in South East Asia. Led by Campari’s regional brand

ambassadors, both local and hotel guests can immerse in the Milanese culture and rituals of aperitivo

and digestivo, through a series of masterclasses and suite experiences.

 

“Inspiration of the Camparino in Galleria with 105 years of history, is the symbol of the authentic

Milanese aperitivo. The most important intervention is The Sala Spiritello, hidden within Camparino,

where the art of mixology meets the aromas and flavour of the food mastery. We are delighted to partner

with InterContinental Hotels & Resorts bringing the rituals of aperitivo & digestivo experience to

South East Asia,” said Daniel Schwalb, Campari Managing Director – South East Asia and India.

 

Cocktails from Campari

The New InterContinental Negroni is exclusively available at participating hotels and resorts.

Created by Symphony Loo, Campari’s regional brand ambassador, the InterContinental Negroni

is an exclusive for InterContinental Hotels & Resorts. “My inspiration stems from the go-to gifts

such as locally-sourced coffee beans, tea and chocolate that we bring home to friends and families

when travelling within South East Asia. Taste profile of the drink includes floral notes, coffee, hint

of saltiness and citrus,” shared Symphony Loo.

 

Founded in 1946 by aviation pioneer, Juan Trippe, InterContinental Hotels & Resorts is today the

world’s largest luxury hotel brand. The brand has a history of pioneering luxury travel – by the end

of the 1960s, the brand had debuted in Europe and Asia, reaching almost all four corners of the globe.

From 1946 to 1970, Juan Trippe opened more than 60 hotels in 50 countries – at a time when the fastest

transcontinental communication device was the telephone and the telegram.

For more information on the promotions or to make a reservation, please visit the participating

hotels’ website:

Singapore – InterContinental Singapore

Indonesia – InterContinental Jakarta Pondok Indah

Thailand – InterContinental Hua Hin, InterContinental Phuket Resort,

InterContinental Koh Samui Vietnam – InterContinental Hanoi Landmark72,

InterContinental Saigon, InterContinental Danang Sun Peninsula

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