Pomelo, Asia’s leading omnichannel fashion platform, unveils its Raya Collection 2020 campaign, lovingly coined Bright Days Ahead, created for the upcoming season of contemplation, renewal and joy.
The campaign calls upon the community to spread love and positivity, aiming to inspire all to observe the festive period responsibly as they embark on the next chapter in their journey of self-discovery. Launching online on 8 April at POMELOFASHION.COM, the collection will be available in Indonesia, Thailand, Singapore and Malaysia for consumers seeking modest options to mark this special occasion.
Launching ahead of the Ramadan and Raya period, the 59-piece collection is a modern take on traditional festive looks – rich in detail, with a focus on lace and broderie anglaise that provide a fine touch of elegance. The seasonal collection serves a twist to conventional modest styles, featuring delicate contemporary pieces in a soft colour palette of pink, yellow, blue and neutral. Combining the right amount of style with ease and comfort, the collection also highlights feminine floral prints and delicate detailing such as lace inserts, cut-outs, broderie anglaise texture in long silhouette, as well as a range of key styles with dramatic features like puffed and gathered sleeves and exaggerated ruffles.
Pomelo is dedicated to honouring women from all regions and backgrounds by offering a diverse melange of choices that cater to various styles and personal preferences. Teaming up with prominent Indonesian fashion influencer Andira Hadley, Pomelo co-produced an exclusive campaign catalogue with the aim of uniting and inspiring the community to stay positive, encouraging them to look and feel good as they prepare to celebrate Raya responsibly with family and loved ones.
The catalogue will be launched on Andira and Pomelo’s social media channels, and fans can look forward to Andira’s personal sharing of her culture and heritage, as part of the Pomelo Raya Collection 2020 campaign.
Pomelo’s Raya Collection 2020 will be available on the Pomelo iOS and Android apps, POMELOFASHION.COM on April 8th.
For more details on the collection, visit this link: https://www.pomelofashion.com/lookbooks/raya-lookbook-20