has teamed up with renowned Italian fashion brand, Au Jour Le Jour, to produce a new limited edition collection. Known for its contemporary bold colours and whimsical prints, Au Jour Le Jour is a brand that expresses individuality with style that is versatile and ironic, sophisticated yet unrefined and unexpected just like a Seoulista.

Inspired by the 1980s punk, the HERA x Au Jour Le Jour collection is housed in a sleek and chic packaging decorated with elements of glitter and bold red kisses. The collection debuts with a new six-colour eyeshadow palette and two WONDER PEARL liquid lipsticks in Lady May and Bubblegum Pink together with some of HERAs best-selling products the HERA Black Cushion, Cell Essence and Rich Curling Mascara in Lash Black and Vintage Red. Offering soft colours of the spring season, the collection allows one to recreate the modern vintage punk look.

Cell Essence

The Cell Essence is a first-step essence that mimics the body fluids on a cellular level with its eight skin activators. Smoothing the signs of Skin DesertificationTM , it rejuvenates the skin by providing and regulating moisture for flawless, clear and bright complexion.

Available in 225ml, SGD99.

Black Cushion

The Black Cushion is a long wearing cushion foundation that offers a semi-matte finish and full coverage. Its lightweight blend goes on seamlessly on the skin with the help of the Ultra Fine Powder Dispersion technology. Enhanced with amino acid derivatives within the formula, the Black Cushion achieves longevity of wear and comfort at the same time.

Available in shade #21 Vanilla and #23 Beige, SGD75 each.

Rich Curling Mascara

A curling mascara with slim peanut-shaped brush that amplifies each lash from the root. This mascara is able to provide a serious boost in lift without the smudge and the clumps.

Available in shade #79 Lash Black and #45 Vintage Red, SGD 45 each.


The eyeshadow palette houses six shades and a variety of texture and finishes. This multi-purpose palette is designed to be used as highlighter, contour, blush and eyeshadow to match any mood, from cheery spring summer to cool vintage punk.

Colours: Glassy Pink, Glam Dream, Retro Vibe, Vintage Yellow, Velvet Brown, Modern Diva SGD 80


An illuminating liquid lipstick that comes in two colours, Lady May and Bubbleguum Pink, specially created for the collection. Infused with Vitamin E, the non-sticky, glide-on formula nourishes for youthful looking lips.

Available in #414 Lady May and #190 Bubblegum Pink, SGD 43 each.


HERA, the leading K-Beauty brand, aims to spread the special unique charm of modern Korean women. Seoulista is the muse of HERA, representing the exceptional beauty of modern Korean women who are fashionable, elegant, confident and passionate. They are the style icon of K-Beauty as well as the beauty messenger leading trends in Asia. The Seoulista knows how to express her personality using colours and makeup. They use HERAs innovative makeup products to create a dewy and glowing complexion, and use different shades of lipsticks to add a chic edge on their face therefore, completing a perfectly enchanting look of the women of Seoul. With HERA, give yourself an elegant, sophisticated, confident Seoulista look to shine wherever you are!


HERA Takashimaya Counter

Takashimaya Department Store 391A Orchard Road
Singapore 238873

HERA ION Orchard Boutique

2 Orchard Turn #B2-37
Singapore 238868