SINGAPORE, 4 September 2019 – Taste Butchery & Seafood Factory Outlet launched to great fanfare in a charity cook-off starring Li Nanxing and Christopher Lee. The actors are used to sharing television airtime but for the first time, they shared kitchen space at the Taste Singapore Star Charity Cook-Off that highlighted what the new gourmet supermarket factory outlet and dining destination had to offer – restaurant quality produce at the most competitive prices in town.

For an evening, they pitted their culinary flair together and cooked four dishes: Nanxing whipped up his mum’s favourite beef and chicken rendang while Christopher cooked up his wife’s favorite braised pork and pan-fried prawns. They prepared and procured all the ingredients they needed from the new Taste Butchery & Seafood Factory Outlet in Holland Village.

After the cookout, a star-studded wait staff including Fann Wong, Constance Song, Julie Tan and Wei Le served guests of the evening with tasting portions of the dishes. Guests also enjoyed a free-flow buffet dinner of all the premium items that can be found at Taste Factory Butchery & Seafood Outlet and its affiliated brands.

These included premium Imperial Russian caviar, prime cut steaks, fresh oysters, roasted lamb and Swiss crispy roasted pork belly by Otto’s Deli Fresh; air-flown sushi, sashimi and Hokkaido scallops by Sens Sushi & Grill; and gourmet sausages, French baby pork ribs and beer from Surf & Turf; and more.

At the launch, renowned radio DJ DongFang Billy Wang also shared a taste of his home-made Billy’s Signature Lemonade that guests could purchase.

Following the exciting cook-off, Li Nanxing’s Mum’s Favourites Beef and Chicken Rendang, and Christopher Lee’s Wife’s Favourite Braised pork are also available for pre-order purchase exclusively at Taste Butchery & Seafood Factory Outlet.

In the spirit of charity, 100% of proceeds from online ticket sales to the cookout also went to charity. 50% went to The Straits Times School Pocket Money Fund that is channelled to support 10,000 students from low-income families and another 50% to Business Times Budding Artists Fund that seeks to make the arts accessible for children and youths from financially disadvantaged backgrounds.


The new supermarket concept Taste Butchery & Seafood Factory Outlet strives to bring its shoppers the best restaurant quality produce at factory direct prices.

It is proud to carry the largest range of premium meat and seafood products from oysters and caviar to premium sausages and beer, offered at the most competitive factory outlet prices in Singapore, made possible by its main supplier Far Ocean, a one-stop provider of the freshest choices of produce and ingredients recognised for their superior quality.

Far Ocean has a track record as one of the biggest and most trusted distributors of seafood in Singapore for the past 48 years, supplying to an array of 5-star restaurants and top hotels in the city. On top of seafood, Far Ocean also provides top range beef from Australia and Japan to the USA through partnerships with Silver Fern Farms (New Zealand), AMG (South Australia), Cargill (USA), Wagyu Japanese Beef (Japan) and more.

From the store, look out for 3 promotional categories – Best Price (assured lowest prices compared to surveyed competitor’s market price), Best Tasting (Taste special recommendations as the must-buys) and Exclusive Specials (premium items available only at Taste Butchery & Seafood Factory Outlet).

Fresh produce, canned products, prime cut meats, imported stocks and more are all on the shopping list. There is also a Master Butcher counter offering premium sausages, hams, cheeses and more. Flown in from different parts of the world, you can be assured to find the finest Swiss cheeses, German sausages, Italian salamis, Spanish jamon and more all in one place.

This is your one-stop grocer for best quality products at best value prices, made possible by Far Ocean.


Taste Butchery & Seafood Factory Outlet is home to the first Taste Star Kitchen where the dishes made from family recipes of local celebrities can be pre-ordered, like Li Nanxing’s Mum’s Favourite Beef and Chicken Rendang (李南星妈妈的味道). It is available for pre-order at $19.90 per 300g, with three days’ notice. 5% of sales revenue will continue going to Straits Times School Pocket Money Fund and Business Times Budding Artists Fund.

Also on sale is Christopher Lee’s braised pork (的味道), available for pre-order at $19.90 per 300g, with three days’ notice. 5% of sales revenue will also continue going to Straits Times School Pocket Money Fund and Business Times Budding Artists Fund.

They can be ordered beginning 11 September 2019 at this link or call 62625618.

Exclusive to Taste is a selection of foods from De Chef Julien, by the one and only Chef Julien Bompard of Le Saint Julien fame, one of the top French restaurants in Singapore back in the 1990s. His famed French cuisine is now available for a re-visit and bring home, like his minestrone soup with basil, duck rilettes and artichoke with tomato sauce.

There is also a flower shop by renowned Chinese DJ DongFang Billy Wang offering the most exotic flowers and special arrangements for any occasion. Special Flower Baskets can be purchased for $128 each and Cushions for $168 each. Buy both for a bundle price of $268. They are limited to only 30 sets. 5% of sales revenue will also continue going to Straits Times School Pocket Money Fund and Business Times Budding Artists Fund.


DJ DongFang Billy is also opening up a special opportunity for guests to spend time with him at his Intimate Afternoon Tea With Billy(比利下午茶)happening from 3-6 October 2019. For $55++, join him for an afternoon of surprises, where you’ll get to try special dishes prepared by him. There will be flower arrangement and cooking classes! Different recipes will be prepared across the four days, each open to only 60 pax per afternoon. 5% from proceeds also goes to charity. To make your reservations, call Taste Factory Outlet at 62648389.


For hot meals, Surf & Turf is a ready-to-eat and takeaway food section where you will find a variety of Western and Asian dishes. Grilled salmon, oven-roasted pork and steaks are all on the menu. The must-tries include Iberico pork ribs, crackling pork belly and teppanyaki chicken leg, which you can have on its own or paired with rice or buckwheat noodles for a small extra charge. Bento sets complete the menu for delicious meals to have in-house or takeaway, at your leisure and convenience.


Two floors above, Otto’s Deli Fresh is the deli and all-day restaurant inspired by the career and vision of Chef Otto Weibel, one of the most respected veterans of Singapore F&B. Located away from the city, it is dedicated to the needs of the neighbourhood, community and family. The deli section draws on Chef Otto’s vast experience and personal connections to offer a personally curated food selection of exquisite provenance and quality, at a superb value. The dine-in restaurant celebrates the Chef’s personal tastes and expert skills, which imbue the homespun recipes with refined gourmet flavours and a sense of familiar comfort. Otto’s Deli Fresh is both the fulfilment of a dream to bring people together through good food and a platform for nurturing young chefs, continuing Chef Otto’s lifelong support and mentorship of the local F&B industry. Guests can enjoy prime cut steaks of 5-star hotel quality from as low as $19 here. Look out also for a new menu coming in October!


A dedicated Japanese corner – SENS – will whisk you away to Japan with its wide repertoire of contemporary Japanese cuisine including sashimi, sushi and teppanyaki. This unique dining concept in Singapore showcases cuisine from the different regions of Japan and redefines quality dining for all palates. SENS boasts one of the largest selections of drinks, with one-of-a-kind craft beers, unpasteurised draft sake and other exclusive wines. It is proud to offer an exceptional selection and excellent quality in a class of its own at affordable pricing.