FLOWERFUL & POWERFUL: AMO FLOWERFUL MAKES ITS DEBUT AND SPARKS A PRISM OF COLOURS.
Flower. Power. An explosion of flowers and colours. It is the magic formula of Amo Flowerful, the new olfactory chapter in the Amo Ferragamo franchise.
An even more youthful, exuberant, fresh fragrance, the pure expression of joy of living, contagious optimism and sparkling energy.
The Amo Flowerful woman is quicker than fantasy, she is a multifaceted personality who expresses all the things she loves – flowers, colours, her dreams, her journeys and the power of her freedom.
The heart is fruity-floral, with pink peony, jasmine and plum blossom notes. The classic Italian Bitters accord combines with yuzu flowers and blackcurrants in the head notes. The drydown emanates an enveloping sensuality given by a blend of vanilla, light woods and musk.
Created by Marie Salamagne,
“For this new story of Amo, my initial idea was to depict a rainbow garden, full of sparkling and blooming flowers.
To translate this optimistic and joyful imprint, I started from the Italian bitter accord from the Amo Original that I facetted by prismatic florals (Jasmine, Plum Blossom, Peony) and sparkling fruits (blackcurrant, lemon).
I wanted to highlight a positive energy through a multiplicity of surprising facets”
The sinuous Amo flacon is reinvented, dressed with an original iridescence given by innovative PrismaTM technology, which through the interaction between light and glass, illuminates it with a rainbow of fluorescent colours. Flowerful: another of the Maison’s best-loved signatures, the “flower heel”, created and patented by Salvatore Ferragamo in 1939, becomes the jewel embellishing the iconic flacon for this new version of Amo.