This June, the power of deep hydration takes centre-stage as LANEIGE unveils the secret behind achieving “Luminous Beauty” with two new hydration heroes, the LANEIGE Water Bank Hydro Cream EX and Water Bank Moisture Cream EX. The new moisturizers are supercharged with Green Mineral Water, a key ingredient filled with moisture-balancing minerals (e.g. potassium, sodium and calcium) and reparative minerals (e.g. zinc, magnesium and copper) extracted from a carefully selected range of super-vegetables. In line with this launch, LANEIGE will be inviting consumers to experience the products through its Water Bank Avenue Pop-up at Plaza Singapura Level 1 Main Atrium from 24 to 30 June.
The Water Bank Hydro Cream EX and Water Bank Moisture Cream EX are newly improved with a
powerful Water Zipper technology to moisture with Green Mineral Water.
Its two sub-categories, Hydro and Moisture, are enhanced with a different matrix of minerals and super-vegetables to effectively help the skin to self-generate and lock in moisture, while purifying it from within for clean and luminous skin. While the Water Bank Hydro Cream EX contains a Hydro Fresh Matrix to hydrate parched skin by increasing the skin’s moisture content, the Moisture Tight Matrix within Water Bank Moisture Cream EX completes the moisturization routine by strengthening moisture barriers in dry skin and sealing moisture within.
ADVANCED WATER SCIENCETM SKINCARE LEADER
For the past 25 years, LANEIGE has dedicated its research and development efforts towards helping women achieve luminous beauty. Its intensive research on skin moisturization has resulted in the creation of a unique Green Mineral Water to provide deep hydration to the skin as well as a Water Zipper technology to lock in the moisture for 24 hours. By examining the skin’s structure, LANEIGE researchers have found that tight junctions1 at the cellular level are responsible for minimizing moisture evaporation and maximizing moisture retention. A number of factors including UV rays and other external irritants adversely weakens the tight junctions as well as the generation of occludin, a protein that creates the tight junctions, reducing the skin’s ability to retain moisture. The loss of Natural Moisturising Factors (NMFs) through the barrier gaps also makes the skin dry and more sensitive to external irritants. To protect the skin’s moisturizing mechanism, the new LANEIGE Water Bank Hydro Cream EX and Water Bank Moisture Cream EX charges the skin with Green Mineral Water, which helps activate the generation of occludin that recovers the tight junction as well as the moisture barrier for long-lasting moisturization.
The Green Mineral Water is specially formulated via LANEIGE ‘Ocean Brew Method’ process, where the vegetables are immersed in cold deep sea water at a temperature of 15°C for five hours to gently extract the rich, natural minerals that are essential for activating Natural Moisturising Factors (NMFs). An antioxidant boost is added with Garden Cress, which purifies the skin by removing Reactive Oxygen Species and protecting the skin against oxidative damage. Its strong moisturization and hydration benefits has been proven through clinical testing—achieving significant results not only in skin hydration and moisture levels, but also adds an overall cooling effect.