This Christmas, beloved characters from Disney and Disney-Pixar, including Mickey
Mouse, Cinderella, Elsa and Woody, are celebrated along Singapore’s iconic shopping
belt, Orchard Road. Orchard Road Business Association (ORBA) partners The Walt
Disney Company Southeast Asia (Disney) for this year’s Christmas on A Great Street,
the annual light-up event that traditionally ushers in the year-end holiday celebrations
for locals and visitors in Singapore.
This is the first branded Light-Up in the event’s 35-year history, and also Disney’s largest
Christmas street Light-Up in Southeast Asia.
“Disney Magical Moments” runs from 10 November 2018 to 1 January 2019, and will see
the 2.88-kilometre stretch of Orchard Road, from Tanglin Mall to Plaza Singapura,
transform into a visual feast of colours and lights.
The four distinct zones take on different Disney themes – Disney Princess (Tanglin Mall
to Shaw House), Mickey Mouse & Friends (ION Orchard to Mandarin Gallery), Frozen
(313@somerset to Orchard Central), and Toy Story (Orchard Central to Plaza Singapura).
A glittery main arch featuring selected 3D Disney characters at the Orchard Road-Paterson
Road junction is the centrepiece this year. A dazzling display of lights will line Orchard Road,
with trees on either side decorated with illuminated 3D Mickey Mouse icons.
In addition to the Disney characters that correspond to the theme of the zone, the hanging
street lights also include iconic elements of the theme – for example, the apple from Snow
White will be featured in the Disney Princess zone and the Mickey Mouse glove in the Mickey
Mouse & Friends zone. Visitors will also be treated to Instagram-worthy opportunities of
life-sized set pieces featuring iconic Disney characters. Two malls – Orchard Central and
Wheelock Place – will also be decked in Disney-themed decor.
Hitachi Asia Ltd, which has been sponsoring the event for 28 years, will return as the Main
Mr Mark Shaw, Chairman of ORBA, said: “We are delighted to be partnering Disney to
light up Orchard Road this year. Christmas on A Great Street has become the signature event
to kick-start the year-end festivities. ORBA hopes this year’s brilliant display of many
well-loved Disney characters will enchant the young and young-at-heart visiting Orchard Road.”
“We are grateful for the support of our sponsors, especially Hitachi Asia Ltd and Mastercard,
which have made the Light-Up possible year after year. Hitachi Asia Ltd, in particular,
has contributed much in the last 28 years and the Orchard Road business community owes a
great debt to them for their unwavering partnership. Together, we hope to bring another season
of glad tidings to all visitors and residents alike.”
Mr Kojin Nakakita, Chairman of Hitachi Asia Ltd, said: “The Orchard Road Christmas Light-Up
signals the start of the yuletide season. As the main sponsor of the Christmas Light-Up for the
28th year running, Hitachi is elated to bring the festive cheer to Singapore once again. Hitachi
is even more pleased to welcome Disney as ORBA and Singapore Tourism Board (STB)’s new
partner this year.”
The “Disney Magical Moments” campaign with ORBA is part of a three-year collaboration
between STB and Disney. Christmas on A Great Street 2018 is supported by STB’s Leisure
Ms Ranita Sundra, Director, Retail and Dining, STB, said: “Christmas on A Great Street is a
much-loved highlight in our year-end calendar of events. We are thus very excited to have
Disney as a partner this year to add to the magical street experience that has delighted both
visitors and locals alike for many years. This, along with the other Christmas festivities in store,
are part of our on-going efforts to redevelop Orchard Road into an integrated lifestyle and leisure precinct.”
Mr Amit Malhotra, Country Manager of The Walt Disney Company Singapore and Malaysia,
said: “We are delighted that our beloved characters and stories will be a part of the Christmas
festivities on Orchard Road. The Disney-themed Light-Up is the first of its kind in Southeast
Asia, specially created to thrill fans and create a memorable holiday season for all.”
The Great Christmas Village, launched last year, was the highlight of 2017 Christmas on A Great
Street and returns for a longer run at Ngee Ann City Civic Plaza in its second year. It runs for 42
days from 15 November to 26 December 2018, as compared to 30 days previously, and features
an array of exciting activities suitable for all ages, including amusement rides and a duplex carousel
complete with a special seat carriage for wheelchair riders. Hitachi is also setting up a Santa House
where children can participate in arts & craft activities for free, as well as Meet & Greet Santa Claus
sessions every Friday and Saturday between 7pm – 9pm.
Mr Nakakita added: “We are also delighted to announce that Hitachi plays Santa will return a second
year. Jointly organised by ORBA and The Food Bank Singapore, Hitachi hopes this event will benefit
100 families at the Christmas Village on 7 December 2018. As corporate social responsibility has become
one of the cornerstones of our reputation globally, we hope that Hitachi’s yearly charity donation to
Community Chest tied with our Christmas Light-Up sponsorship, will reflect more positively on our
conscious effort in giving back to the society which we serve.”
Timbre Group, as a partner to ORBA this year, will also oversee a Timbre X Food Village comprising
food kiosks operated by well-loved local brands such as New Ubin Seafood and Two Wings.
There will also be a Craft Beer Bar and nightly live performances by artistes from Timbre Music
Academy at The Great Christmas Village.
The popular pop-up stores will also return with brands such as UNIQLO, Häagen Dazs, OWNDAYS
and OPPO, providing experiential shopping experiences for visitors as they market their products
through unique, interactive displays and activities.
For the sixth year, Mastercard will bring much cheer to shoppers with Christmas Rewards. Mastercard
cardholders who charge a minimum of $300 to a Mastercard credit or debit card at any of the 12
participating malls stand to take home $30 shopping vouchers.
The 12 participating malls are as follows:
Forum The Shopping Mall
Ngee Ann City/Takashimaya Shopping Centre
Deborah Heng, Country Manager, Mastercard Singapore, said: “Christmas is a favourite
time of the year for many, with family, friends and loved ones coming together to celebrate,
and as the Official Card of Christmas on A Great Street, we are pleased to give our cardholders
even more reason to use their Mastercard card during this season, by rewarding them for their
spend at their favourite malls on Orchard Road. We wish all shoppers a splendid season of
sharing and giving.”
An annual tradition, ORBA partners the National Council of Social Service in organising
this year’s Christmas Light- Up Ceremony at Plaza Singapura, which marks the start of
Community Chest’s year-end charity drive. In addition to being the Main Sponsor of
Christmas on A Great Street, Hitachi Asia Ltd has also been a generous donor to the
Community Chest since 1991. The Light-Up Ceremony is held on Saturday,
10 November 2018 at 6.30pm.