Be the first to explore a wonderland of food experiences at habitat by honestbee,
a ‘NewGen Retail’, tech-enabled multi-sensory grocery and dining concept
NewGen Retail : Innovation in retail technology that inspires more human engagement
for a multi-sensory shopping experience
habitat by honestbee is a 60,000 sq ft physical expression of NewGen Retail as it
connects the online marketplace with offline food experiences. Leveraging on smart
technology, data science and robots, it removes the hassle of normal retail shopping
and inspires more human interaction through food.
habitat by honestbee offers the world’s first cashless, automated checkout
(AutoCheckout) experience and robotic collection point (RoboCollect)
A multi-sensory experience for shoppers and diners who seek convenience,
value, quality, personalisation and a sense of community
It is a full range supermarket and speciality grocer all in one with over
20,000 products of Asia and global groceries, seasonal fruits and vegetables,
seafood, meats, cheeses and daily essentials, all at great value.
It is also launching 15 brand new food and beverage concepts , from Californian
cuisine, grain bowls to grilled meats, Asian bento favourites, Japanese souffl é pancakes
and homemade kombucha drinks
Honestbee, Asia’s leading marketplace that delivers quality fresh food products and meals,
unveils its latest offering: habitat by honestbee, the world’s first tech-integrated multi-sensory
grocery and dining concept. Introducing ‘NewGen Retail’ , a concept defined as innovation
in retail technology that inspires more human engagement for a multi-sensory experience.
Spanning over 60,000 square feet of gastronomic adventures, an immersive culinary journey
awaits shoppers and diners at habitat by honestbee where they experience freshness,
convenience and fun in a tech-friendly space.
habitat by honestbee
Address: 34 Boon Leat Terrace, Singapore 119866 (next to Mapletree Business City)
Opening hours: 8am to 10pm
Facebook: habitat by honestbee
A fully integrated online and offline experience Powered by honestbee’s
leading-edge technology, habitat by honestbee offers two firsts in the world: a cashless
checkout experience (AutoCheckout) and fully automated, robotic collection
With the honestbee app, customers can enter the space and through beePay , honestbee’s
very own digital wallet, make secure, cashless transactions throughout the store for both
offline and online transactions.
For purchases of 10 items or less, shoppers can use the “Scan & Go” function on the
honestbee app, so they can skip the checkout line and get their items on the spot.
For more items, shoppers can drop off their trolleys at the world’s first convenient
AutoCheckout and habitat will take care of the scanning and packing. Bags will be
ready for collection at the RoboCollect Stations. Orders can be processed between
checkout and collection in as fast as 5 minutes, so shoppers will have more time to enjoy
habitat by honestbee as a multi-sensory community.
Shoppers can order from habitat’s food and beverage concepts for dine-in, take-away as
well as home delivery. Online grocery orders are fulfilled by shopper bees using overhead
conveyor belts for greater productivity before driver bees pick them up for one hour time
belt deliveries within the day.
Habitat by honestbee is a full supermarket with over 20,000 Asian and global products, fresh
fruits and vegetables, seafood, meats and daily essentials which can be purchased both online
and offline in an exceptional environment. Available for customers to dine in or take-away,
there are also 15 unique food and beverage concepts — from fresh grain bowls, grilled meats
straight from the butchery to Japanese souffl é pancakes and homemade kombuchas. That’s
not all, the following concepts are also in the pipeline: A by-invitation-only private dining
space that takes your experience at habitat by honestbee to a whole other level, an oyster bar
, a hidden bar as well as an entire section devoted to charcuterie and cheese. The full list of
concepts are available in the fact sheet.
Although habitat by honestbee is powered by technology, our concierge bees are available to
answer any questions, adding to the overall immersive experience. This is complemented by
food workshops, masterclasses and hands-on experiences with the products on-site. The
habitat by honestbee experience is designed to enrich consumers with a knowledge of the
food and products available.
A growth opportunity for marketplace and F&B partners
habitat by honestbee makes it convenient and inexpensive for entrepreneurs and F&B
partners from Singapore and the international markets to establish or expand their presence
online and offline. honestbee’s ecosystem supports potential partners and entrepreneurs by
allowing them to focus on delivering a quality dining and shopping experiences.
As an example, habitat by honestbee has partnered with Michelin-mentioned Tokyo pancake
cafe, Riz Labo Kitchen to bring Singaporeans the popular dessert trend of wobbly Japanese
pancakes. Another highlight is local favourite Char, for their delectable local roast char siew
and meats. Other progressive partners include Prime Supermarket, Mahota speciality grocer,
Indoguna, Bear Bear Fresh and FarEastFlora.com.
“habitat by honestbee is a beautiful, physical extension of the honestbee brand we all love.
With its launch, we now provide tech-enabled convenience, value and quality through food
in both the online and offline experience. It is a unique combination of a full supermarket,
speciality grocer, dining and interactive lifestyle destination. In this innovative space, one
can expect a multi-sensorial food experience that nourishes, educates and inspires. We designed
it so that customers can get their groceries and meals efficiently but also linger and enjoy the
experience. ” said Pauline Png, VP & Managing Director, habitat by honestbee.
“We are excited to bring this ‘NewGen Retail’ concept from Singapore to our current eight
markets and beyond in the near future. Guided by our passion for food and technology,
we will continue to innovate in solutions to enhance the quality of our products and
experiences, bringing value to our partners and customers. We invite progressive partners
to come along with this in this journey!” said Joel Sng, CEO & Founder of honestbee.
Festival of Fresh – Celebrating the 5 senses of fresh
To celebrate the launch of habitat by honestbee, customers can look forward to the ‘Festival of
Fresh’ which will begin from 18 October to 11 November 2018. The festival invites both young
and old to ignite their five senses through pasta and bread making, tasting of seasonal produce
and products, coffee appreciation. Look forward to more cool and family friendly weekend
activities held on 20 and 21 October and 27 and 28 October.
Be entertained by local acts such as up and coming vocalist Joie Tan and New Orleans style
brass band, New Stream Brass Band. Kids can look forward to veggie paint-and-draw by OIC,
balloon sculpting and face-painting activities while adults can indulge in food styling workshops,
scent creation, coffee painting sessions and hands-on bread shaping.