SINGAPORE, 21st June, 2019 Bata Red Label unveils its latest collection for July 2019 with a modern take on classy feminine and elegant pastels. In line with the New Since 1894 global brand direction of keeping up with the times and being at the forefront style trends, the collection arrives as a breath of fresh air in time for the exuberant spirit of summer.

“As always, we are excited to introduce the latest range from Red Label this July. Being inspired by styles hot off the fashion runways and fashion capitals, the collection is an exciting mix of luxe new designs with impeccable attention to detail and are both comfortable and affordable. It would be an essential addition to every woman’s wardrobe, and definitely elevate their look this season,” said Jek Long, Country Manager of Bata Singapore.

Born out of a joint collaboration between Bata and prominent Canadian shoe brand ALDO Group in 2018, the latest collection exudes understated chic and modern elegance with its soft pastel hues and dainty, multicoloured terrazzo accents adorning a range of high heels, pointed flats and casual sneakers.

Conceptualised in North America, the fashion collection is designed and developed with sophistication, comfort and affordability in mind — inspired by the latest styles seen on the streets of New York and London including the latest runway must-haves for everyday wear. In staying true to its recent brand manifesto to constantly innovate and deliver new styles, Red Label is consistently updated to keep the Bata brand contemporary and relevant.

The latest Bata Red Label collection will be available this July at selected Bata stores in Singapore at SGD$49.95 each.